Website Promotion

In addition to the standard SEO techniques used to make your website more attractive and visible to the search engines, there are other methods available to promote your website. 

Google Adword Campaign

The first step for millions of internet users today is a Google search.  Consumers and companies search for brand names and for specific products and services.  They make comparisons and locate vendors.  Google claims to reach 85% of all searchers on the internet today.  In a November 2005 survey, Google emerged as the search engine of choice, with 52% of all respondents using it as their primary engine for general Web searches.  Yahoo came in second with 22%, while Microsoft's MSN and AOL tied for third place with 9%.  Advertising on Google in an effective, cost-conscious way to promote products and services on the internet.

In all Google Adword campaigns, advertisers compete (by bidding) for ad position with other advertisers.  This requires experience and vigilance on the part of the advertisers.  The daily budget is set and controlled by the advertiser.  Budget amounts are entirely flexible and the campaign can be paused at any time without penalty.The staff at WinningPosition can assist you in determining bid amounts, writing ad copy, selecting the most effective keywords, and setting your daily budget.  We can also manage your campaign on a daily basis so you do not have to take time away from your business. 

WinningPosition has been certified by Google as Qualified Adwords Professional.  That means we are qualified to set up and manage all of the Google Adwords opportunities for our clients.

                                                      Google Adwords Qualified Professional

Yahoo Pay Per Click Campaign

We also set up and manage Yahoo Search Marketing Campaigns for our clients.  There are several important differences in the way Yahoo operates it's Search Marketing features and our staff is experienced and familiar with all aspects of Yahoo advertising.  We can assist you with determining bid amounts, daily budget, keywords, ad copy and more.  We have a number of clients currently enjoying great success with their Yahoo Campaigns.